W. Ross Ashby (London, 6 September 1903 – 15 November 1972) was an English psychiatrist and a pioneer in cybernetics, the study of complex systems.---from wiki

How do people make decisions when time is limited, information unreliable, and the future uncertain? Based on the work of Nobel laureate Herbert Simon and with the help of colleagues around the world, the Adaptive Behavior and Cognition (ABC) Group at the Max Planck Institute for Human Development in Berlin has developed a research program on simple heuristics, also known as fa...(展开全部)

The Politics of Design shows the importance of visual literacy when communicating across borders and cultures. It explores the cultural meaning behind symbols, maps, photography, typography, and colors. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication. We all know the power of propagand...(展开全部)

This is the story of our quest to understand the most mysterious object in the universe: the human brain. Today we tend to picture it as a computer. Earlier scientists thought about it in their own technological terms: as a telephone switchboard, or a clock, or all manner of fantastic mechanical or hydraulic devices. Could the right metaphor unlock the its deepest secrets once ...(展开全部)

A Theory of Fun for Game Design is not your typical how-to book. It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing ...(展开全部)

维克托·约科（Victor Yocco） EY-Intuitive研究总监，之前曾任Intuitive Company用户体验研究员、策略师，十余年用户体验研究和评估经验。拥有美国俄亥俄州立大学博士学位，研究方向是非正式学习情境中的心理和沟通。 专业书评

Making Sense of Design Effective design is at the heart of everything from software development to engineering to architecture. But what do we really know about the design process? What leads to effective, elegant designs? The Design of Design addresses these questions. These new essays by Fred Brooks contain extraordinary insights for designers in every discipline. Brooks pinp...(展开全部)

Making Sense of Design Effective design is at the heart of everything from software development to engineering to architecture. But what do we really know about the design process? What leads to effective, elegant designs? The Design of Design addresses these questions. These new essays by Fred Brooks contain extraordinary insights for designers in every discipline. Brooks pinp...(展开全部)

This text presents in English an array of essays on design by the seminal media critic and philosopher, Vilem Flusser. It puts forward the view that our future depedns on design. In a series of essays on such ordinary things as wheels and umbrellas, Flusser emphasizes the interrelationship between art and science, theology and technology, and archaeology and architecture. Just ...(展开全部)